There's no such thing as an organic or biological nappy.
There is no such thing as a "good for the environment" nappy.
OK, that's out of the way.
So what do we do that's different ?
We're aware that many nappy brands out there are trying to convince parents that their nappies are recyclable, or organic, or made out of cotton, or God-knows-what.
JOONE has chosen to be a transparent brand and to give you facts rather than pretty marketing promises.
We give you all the details about our toxicological analysis, our manufacturing and retail strategy.
We produce a nappy that is as heathy and ecologically responsible as possible, with the shortest carbon footprint on the UK market.
Your JOONE nappies are transported as little as the market allows. They are produced in the Vosges region, then transported by lorry to our logistics warehouse near Lille, which prepares our orders and sends them to the Colissimo International centres near Lille. Colissimo dispatches the orders to our different regional centres.
Pooling transport lets us reduce our ecological impact by having the same truck deliver 5 to 10 parcels on each delivery round.
For the UK market, this means about 5 times less carbon footprint than for any nappy manufactured in Eastern or Southern Europe.
It's 20 times less than those manufactured in Asia.
In theory, nappies could be recycled. If we dismantled all the various parts of a used nappy ( huh, you read that correctly) to place the recyclable components in the recyclabe bin, and the non recyclable part in the trash.
But who wants to do that?
Nappies are not compostable because SAP is not a recyclable material. Nappies are therefore sent to a regular waste treatment factory where they are burnt.
We really hope in the future this will change, but in the meantime, we prefer to be honest about this issue.
So we asked Elise, a waste differentiation expert, to explain to you how used nappies are treated.
See her expert analysis in the video below.